by ExpoGenie
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For event organizers

Give every exhibitor a simpler way to capture leads and follow up.

Offer your exhibitors a free app for scanning badges, saving conversation notes, and preparing for follow-up. With ExpoGenie, exhibitor accounts are set up and welcome emails sent before the show.

Want to offer attendee registration details too? Add optional Attendee Match and keep 70% of Attendee Match sales.

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Using ExpoGenie? Offer Relay through your exhibitor portal, with accounts and welcome emails created for your exhibitors.

Relay’s scanning app works at any event. The organizer setup and Attendee Match offering described here currently require ExpoGenie. Not using ExpoGenie? Contact us.

The exhibitor experience

From the welcome email to follow-up.

  1. Receive the invitation

    When you add an exhibitor and their booth staff to your event, Relay creates their company account and emails each person a welcome with the download link.

  2. Sign in on their phone

    They sign in with the email address the welcome email was sent to, or with Google using that address, and land in their company’s account, ready for scanning.

  3. Scan and add a voice note

    They snap printed badges or business cards, then record a quick note after each conversation.

  4. Review leads and follow up

    After the show, every lead and note is in the Relay web app, ready to review, export or follow up from.

Scanning reads what is printed on the badge. It does not guarantee a verified email address. See how Relay works.

The Relay phone app on show day: the Horizon Expo 2027 folder, Day 1, booth 412, today's scans and hot leads, and recent leads that still need a voice note. Sample data.
An exhibitor's leads on show day. Sample data.
  • Exhibitors use their own phonesNo scanners to rent, ship, hand out or collect.
  • Leads and notes stay organizedHelp exhibitors leave with a clearer record of the contacts and conversations from your show.
  • An optional revenue opportunityOffer Attendee Match at your own price and keep 70% of Attendee Match sales.

What you offer

Free lead capture. Optional attendee matching.

Every exhibitor gets Relay Free. Attendee Match is an add-on for this event that exhibitors can choose to buy.

Included

Relay Free for exhibitors

  • Badge and business card scanning, unlimited
  • Voice notes recorded after each conversation, with transcripts
  • Leads kept together in each exhibitor’s company account
  • The Relay web app and CSV export

To enable it: choose Relay in your ExpoGenie event setup and add your exhibitors and booth staff to the event.

Optional add-on

Attendee Match

  • Adds the registration fields you approve to leads an exhibitor scans, when the badge matches your list
  • Matches on first name, last name and company, so not every scan will match
  • Bought by exhibitors in your exhibitor portal Shop, for your event
  • You set the price and keep 70% of Attendee Match sales

To enable it: connect your registration list as a Google Sheet, choose the fields to share, and set the price.

Printed on the badge

Read by the scan. Included for every exhibitor.

Planner list

From your registration records, through Attendee Match. As accurate as your list.

Contact enrichment

From a business data provider, through Relay’s paid plans, which exhibitors buy from ExpoGenie.

Setup

Who does what.

Most of it happens inside the ExpoGenie event setup you already use. Accounts and welcome emails are created for you.

YouExpoGenie and Relay
Turn on Relay in your ExpoGenie event setup, with or without Attendee Match.Adds a Relay page to your exhibitor portal.
Add exhibitors and the booth staff who should get access to your event.Creates each company’s Relay account, adds its booth staff, and sends the welcome emails.
For Attendee Match: connect your registration list as a Google Sheet you own, choose the fields exhibitors receive, and set the price.Adds Attendee Match to your exhibitor portal Shop and runs the matching during and after the show.
Keep the sheet up to date, including late and walk-up registrations.Checks unmatched scans again against your updated list after the show.
Sell Attendee Match through your exhibitor portal as the seller, and answer exhibitors’ questions about those charges.Closes sales at the end of the last event day and sends you one invoice for its 30%.

Attendee Match terms

  • You are the seller. You set the price and exhibitors buy in your exhibitor portal.
  • You keep 70% of Attendee Match sales. ExpoGenie’s share is 30%.
  • Sales close at the end of the last event day, in your event’s time zone.
  • One invoice from ExpoGenie for its 30%, sent after the show.

Ready to tell your exhibitors? The Organizer Kit has exhibitor emails, portal copy, QR codes and a printable quick-start guide.

Organizer questions

How Relay handles exhibitor and attendee data is covered on our Security page and in the Privacy Policy and Terms of Service.

Do we need to use ExpoGenie?

For what this page describes, yes. Setting up exhibitor accounts for your event and offering Attendee Match currently require your event to run on ExpoGenie. Exhibitors can use the Relay app at any event on their own. Not on ExpoGenie? Email sales@expo-genie.com and tell us about your event.

Does offering Relay Free cost the organizer anything?

Relay is included with ExpoGenie, and Relay Free costs your exhibitors nothing. Attendee Match is optional, and you only owe ExpoGenie its 30% share of the Attendee Match sales you make.

What do exhibitors receive for free?

Unlimited badge and business card scans, voice notes with transcripts, leads organized by event, the Relay web app, CSV export, and 10 contact enrichments to try.

Does Relay require changes to our badges?

No. Relay reads the printed text on a badge or business card. No QR code or special badge format is needed.

What does Attendee Match give purchasing exhibitors?

For the attendees they scan and successfully match, the registration fields you approved are added to the lead, labeled “Planner list.” They do not receive or download your full list, and Relay does not keep a copy of it. An exhibitor who buys partway through the show also gets matches for the attendees they already scanned at your event.

Who controls which registration fields are available?

You do. You choose the fields, and the Google Sheet stays yours: you can change or delete it at any time. You are responsible for telling attendees how their registration details may be shared and for having the right to share them.

What happens with late registrations or unmatched scans?

A match needs the same first name, last name and company on the badge and in your sheet. Scans that do not match during the show can be checked again after it against your updated list, so keep late and walk-up registrations in the sheet.

What can the organizer see?

Which exhibiting companies have Relay, whether each bought Attendee Match, and summary counts such as how many leads each company captured at your event. Never their leads, notes, voice notes or transcripts.

Who supports exhibitors?

The Relay team helps exhibitors with the app at support@expo-genie.com. Questions about Attendee Match charges and refunds go to you, because you are the seller.

Can exhibitors keep using Relay after our event?

Yes. The account belongs to the exhibitor’s company. Relay Free keeps working at every event, and they can upgrade with ExpoGenie for more contact enrichment and CRM sync.

Add Relay to your next event.

Talk through your event, see the exhibitor experience, and choose whether to offer free lead capture alone or add Attendee Match.

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