Three systems that were never designed to talk
Registration lives in one platform, badge production in another, lead retrieval in a third. Each has its own identifiers. The mapping between them is agreed on a call and maintained by a person.
For event organizers
Give every exhibitor a better way to prove event ROI.
Relay comes from ExpoGenie, so organizers can enable it across their exhibitor base: a more valuable experience for your customers, and aggregate insight into adoption and engagement for you. No hardware to rent, no scanners to ship.
We know what this takes
What it actually costs to make one QR code resolve.
ExpoGenie provides lead retrieval at events, so this is not a theory. It is a description of the work, and none of it is any single vendor's fault. It is what the architecture requires.
A sync that runs on somebody pasting
When there is no API between the on-site system and the lead-retrieval database, the fallback is exported files or notification emails that a human copies into a spreadsheet while the doors are open.
Identifiers assigned by hand
On-site registrations need identifiers that do not collide with the pre-registration list. That is a database key negotiation, conducted over video, weeks before the show.
A cutoff that creates a gap by design
Cut the list Sunday to print Tuesday for a Thursday open, and everyone who registers in between lands in a manual workaround with its own failure modes.
Cost pushing you toward the worse workflow
On-demand badge printing solves most of this and is expensive. So the practical answer becomes pre-printed stock, applied labels, and a printer that has to cooperate on show morning.
A help desk you did not plan to staff
Temps, a written cheat sheet, a training session the day before, and a live support window during the morning rush, because exhibitors will have problems and they will come to you.
And when it all works, what your exhibitor receives is a name, a company, a title, and an email address.
The part exhibitors never see
Every one of those steps is a place your team absorbs the failure.
When a walk-up's badge does not resolve, the exhibitor does not blame the sync. They blame the show. Lead retrieval problems arrive at your service desk regardless of which vendor caused them, during the busiest three hours of your event.
That is staffing you budgeted, training you delivered, and a support window you covered, all to protect a mechanism whose best possible output is contact details.
The exhibitor experience you are being judged on is downstream of infrastructure nobody chose on purpose.
- Temps trained the day before
- Cheat sheet printed and distributed
- Live support line staffed through the rush
- Someone reconciling records between systems
- Exhibitors queuing at the service desk
All of it in service of a badge scan
What changes with Relay
Fewer moving parts, and a better story at renewal.
No hardware to ship or rent
Exhibitors activate on their own phones. Nothing to inventory, distribute, collect, or replace when it goes missing on day two.
Adoption without a training session
Capture works the way a phone already works. The learning curve is the thing that drives adoption, and it is the thing rented scanners have never solved.
A better exhibitor conversation at renewal
Exhibitors who can demonstrate pipeline from your show renew differently than exhibitors holding a list of scanned names.
Aggregate insight for you
Adoption, engagement, and capture volume across your exhibitor base, without touching any individual exhibitor’s customer data.
Relay does not replace registration or badge production, and we will not pretend otherwise. What it removes is the dependency between a scan resolving and an exhibitor capturing anything at all.
For event organizers
Give every exhibitor a better way to prove event ROI.
Relay comes from ExpoGenie, so organizers can enable it for exhibitors: a more valuable event experience for your customers, and aggregate insight into adoption and engagement for you. No hardware to rent, no scanners to ship.
- A better exhibitor experience
- Higher perceived event value
- Stronger renewal conversations
- Increased lead-capture adoption
- Post-event engagement reporting
- Easy mobile activation, no hardware
312 Exhibitors on Relay
78% Lead-capture adoption
24K Conversations captured
4.7 Avg. exhibitor rating
Talk to us
Enable Relay for your exhibitors.
We are opening early access with a small number of organizers. If you run a show where exhibitors struggle to prove ROI, that is exactly the conversation we want to have.
Early access
Bring your in-person conversations into the revenue system.
Relay is preparing for early access with selected event organizers, exhibitors, and field sales teams. Join the list to help shape the product and be first in line.
- Capture every meaningful in-person conversation
- Turn it into structured, CRM-ready intelligence
- Follow up faster and measure the impact
You are on the list.
Thanks for joining. We will be in touch as early access opens, and we will ask which part of your in-person motion you want to bring in first.