Follow-up is generic
If nothing recorded what was discussed, your rep cannot reference it. So the email mentions the event instead of the conversation, and it reads like every other post-show email in that inbox.
Lead capture reality
What a badge scan actually tells you.
You rented the scanners, staffed the booth, and captured every badge that walked past. What usually reaches your CRM is a name, a company, a title and an email address. Unless someone wrote it down, what made the conversation worth having stayed in your rep's head.
Two records of the same conversation.
Thirty seconds apart. Unless your rep writes the second one down, only the first reaches your company.
Name Dana Marsh
Company Northwind Logistics
Title VP Operations
Email dana.marsh@northwind.co
End of record.
- Evaluating a multi-site rollout, two locations
- Q4 timeline, budget already owned
- Currently on a competitor, frustrated with support response times
- Asked for a security overview before anything else
- Can bring her ops lead into a review
- Stopped at the booth because of the fleet product, not the one we led with
Not in the scan.
The failure you never see
Sometimes a scan captures nothing, and nobody finds out until the show is over.
Walk-up registrations arrive after the pre-registration list was cut. Whether their badge resolves depends on a sync between systems that were never designed to talk to each other, often a file someone is updating by hand while the doors are open.
When that has not happened yet, the scan can come back empty, often without a clear error. The rep moves on to the next conversation believing the lead was captured.
By the time anyone reconciles the list, the show is over and nobody remembers which conversation is missing.
No record returned
Often no error for the rep and no flag in the export. The conversation happened, and nothing shows that it did.
What it costs your sales team
The gap does not show up at the booth. It shows up in the pipeline.
Qualification is a guess
Scoring often happens days later from memory. In a plain export, the conversations that mattered most can look identical to the ones that did not.
Nothing compounds
Next year a different rep meets the same buyer and starts from zero. What was learned in person stays with the person who learned it, and leaves when they move on.
What Relay changes
The scan stops being the lead.
Relay does not fix badge printing, registration sync, or the gaps between event vendors. Those stay exactly where they are. What changes is that your record of the conversation no longer depends on any of it.
The badge may not resolve. The sync may be late. The vendor stack is what it is.
Your rep scans the printed badge or a business card, with no QR code needed, then records a quick voice note right after the conversation. Relay transcribes it and keeps it with the lead, so you have the contact and what was discussed in one place.
You stop depending on the one part of the day you do not control. Want a number? Size the gap for your team.
Get the app
Start free on your phone.
Download Relay for iPhone or Android and sign up in the app. Your account comes with the Relay web app, so your team can work the leads from a laptop after the show.
- Unlimited badge and card scans and voice notes on Relay Free
- Sign up on your phone, then use the web app at your desk
- Exhibiting where your organizer includes Relay? Your account is already set up
Buying for a team? Book a demo.
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Scan for iPhone
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Scan for Android
Sign up in the app. Your account includes the Relay web app for reviewing leads at your desk.